This year's presidential election is a good example on how to quickly generate publicity. All you need to do is create a poll/survey for your industry and submit the results to your industry's trade publications.
If I was a builder I would survey customers on what amenities they just can't do without. If I was a painter I would find out what colors are popular this season. If I was a private school I would survey parents and ask them what determined their decision to send their children to a private school. If I was a restaurant I would create a list of the most popular drinks ordered at the bar. The list is endless.
Editors love polls and surveys because they can be modified to fit any space they have available, i.e., if you send a Top Ten list and the editor only has room for a Top Five list, he can cut your submission to fit.
What survey can you take this month to generate some publicity for your company?
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