The Art of Marketing the Cutting Room Floor

Just this morning I heard a radio commercial promoting the release of a DVD on a popular TV show. One of the selling points was that the DVD included 50 deleted scenes that were not shown on TV before.

Silly question: Why would I want to buy a DVD because it features scenes that weren't good enough for the show?

To me, that's like watching a 20 minute clip of long pop-flies to center field that were just short of a home run. Or going to a restaurant and the waiter brings you the scraps of food that fell on the floor. Or buying a box of pencils where all the erasers fell off.

I think you get the idea.

Stay tuned for our next blog post: "The Best of the Blog Posts that Didn't Make It to BizPizzazz"...