Wednesday, August 8, 2007

When Misspelling (or, Perhaps, "Mispelling") is Okay

Today I passed by a fruit stand on the side of the road. The sign on the road said, "Watermellons." Ok, minor spelling error, but all in all it probably won't hurt business.

But if that same little stand were to have a web site, and spelled watermelons with two l's within the text on their site or in their meta tags, from a search engine optimization (SEO)standpoint, they'd probably be one of the top listings for that category if they had an otherwise good site. Think about how many people must do a search for "watermellons" every summer, and if you're the first one on that search engine results page, you might have a nice little business going there.

So, in effect, a misspelling of a word on the internet may not actually be the wurst thing in the wurld.

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