Peddler on the Reef

Ok, so perhaps the title of this post was a real stretch of a reference to "Fiddler on the Roof" but I would like to talk about a prospective form of advertising that really would get the most out of Sunrise and Sunset: Reef Advertising. It's a concept that may be Florida's answer to offsetting the cost to build new artificial reefs off the state's coastline.

The idea:
St. Lucie County is looking to dump concrete railroad ties, culvert pipes, and other fodder into the ocean, creating artificial reefs for fish to hide in and plants to cling to, and also avoiding having to dump this material into landfills. The burgeoning colony of aquatic life would help improve the underwater environment and perhaps boost the local economy as a rush of more fishing and scuba diving would inevitably follow.

The problem:
For each of the 23 planned artificial reefs to be created, it will cost approximately $20,000 to have the construction material collected and dumped, a cost that the county can't afford.

The solution:
Have local companies pay $20,000 to sponsor the creation of a new reef. This would allow companies to have their names listed on ocean charts marking coral reefs, and then subsequently show off their investment to potential clients.

The analysis:
Sounds like a whale of an idea.

Advertising in the ocean? I say it's time to take the plunge. Where else can people legitimately benefit on a personal level from a company's advertising... from sunrise to sunset?