Search Engine Optimization

Many designers and webmasters think that "content is king." The truth is that the way to get better rankings for your website is to make sure that the coding of the site is properly utilized.

Here's a surprising fact: Many search engines will not read pages if the URL contains a question mark. This symbol may indicate that the site's content might be generated automatically which is a no-no with search engine technology.

Page linking and coding are also extremely important aspects to think about BEFORE you design a site. Make sure you code your menus dynamically because of changes to CSS properties and only use hyperlinks that are standard HTML < A > tags.

The bottom-line is that "coders" and designers are many times trying to accomplish two very different goals. Unfortunately, coders are brought in too late, after thousands of dollars have been squandered on an eye-catching website, but one that the search engines can't find.

Remember, website functionality (and better search engine optimization) is always more important than pretty colors, video snippets, and spinning logos.