How often do you close up shop and head out the door on a Friday afternoon thinking "I'll start again on Monday?" Shame on you. You need to treat the weekends as a great opportunity to sell your product or service.
Why not try sending an e-mail blast on a Sunday morning? Did you ever update your blog on a Saturday afternoon and track click-throughs? What about offering a time-sensitive sale only good at midnight?
I'd say give all of them a try. You might be surprised at the results. Customers are searching at all hours of the day and night. Many are now checking their e-mails as they are traveling, walking, and shopping. I've known my daughter to inform me of a sale at a local clothing store while surfing the net, while playing the Wii, while texting her girlfriend, while listening to the iPod. You get the point. We are a wired culture, so get your message in front of the consumer any way you can.
Good luck.
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