Marketing plans based on hearsay and internal opinions waste a ton of money every year for many businesses. Product designs, colors, pricing, and placement are but a few of the miscues sales and marketing people make. It's not that they're unintelligent, it's just that most believe that they know what's best for their "baby"... they become emotionally attached - that's not good.
Traditional market research, focus groups, prototypes, redesigns, and revamping the unique selling proposition can drain a budget real quick. Fortunately there's help... it's called the Internet.
Scientific Marketing Services, the New Jersey-based marketing and multi-media resource agency for businesses throughout the world has come up with a low-cost web-based product called MarketLink™ that gathers information directly from your marketplace... year around.
Using the SMS MarketLink™ you get the straight, unadulterated scoop from your customer’s mouths straight to your ear. Sometime what you hear may not be flattering and may be hard to take, especially if it goes against what your sales people, dealers or others have been telling you; but you’ll always learn important facts that might otherwise be ignored, to your own detriment.
Are the comments always right? Certainly not, but they are always thought provoking, and they can help you identify wrong impressions and other subtle, and not so subtle problems in your marketplace, or with your customers... before it’s too late.
You can check out the program's details in this month's SMS e-jottings newsletter which is hot off the press. Send me an e-mail and I'll send it to you.
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