Wednesday, November 5, 2008

Doing a Little House Cleaning

Received a wonderful call from a gentleman who runs a cleaning company. He asked for some ideas to boost his business other than expensive Yellow Page advertising. In a matter of a half hour the following recommendations were made. Which ones will work and which ones won't? I'm curious to hear your thoughts.

1. Door Hangars - Can be used two different ways. The first being a “calling card” to neighbors that you are providing a service in their neighborhood or as a general solicitation to canvas areas that you do not currently service.
2. Website - Probably the most important marketing tool a business can have in today’s “on-line” world. I’d like to see a nice home page and five inside pages.
3. Referral Program - Institute a referral program that could offer a direct incentive such as a Home Depot gift card or a discount off of a future cleaning.
4. Brochure - A simple six-page tri-fold brochure (3.5”x8.5”) should describe the benefits of your service
5. Yard Signs - It’s imperative that neighbors realize that you are providing a service in their area. There are two versions that might work well. The first being a permanent sign, i.e., ADT, Brinks, or a temporary sign that is placed in the yard while the home is being cleaned and removed when the cleaner is finished. Customers may be offered a one-time discount to keep the permanent sign in their yard.
6. Direct Mail - Design a postcard that can be targeted and mailed to neighbors within a certain radius of an existing customer.

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