Thursday, December 18, 2008

Marketing the Weather

"Everybody talks about the weather, but nobody does anything about it." ~ Mark Twain

When the weather outside turns frightful so many people start talking about the temperature, the accumulation, the precipitation, traffic reports, school closings, late openings, and 10-day forecasts.

If there was ever a time when weather is exciting, it's now. Compound bad weather with ecology/conservation and you have a recipe for some exciting marketing opportunities.

Run an ad on the weather channel, invite the local TV station to do a live broadcast from your business, sponsor a contest to guess the average temperature for the month, take $5,000 off the sticker price of an automobile if it snows more than 2" on New Years (buy insurance), or give away free t-shirts to those making the plunge at the local Polar Bear club. You get my drift (snow reference).

Take time today and think how many different ways you can you become a partner with Mother Nature?


Sarah Jensen said...

What a brilliant idea! So should I tell an agent that if it snow more than 3 inches in my home town, I'll throw in a second manuscript for free!
Wish I had something else to market!
Found this blog on Nathan Bransford's blog if you're wondering.

Scott said...

Hey, Sarah. You know, I've been working in marketing my entire adult life and I'm still trying to figure out how to get an agent's attention and keep it. I suppose the basics still apply: 1) have a good product, 2) bring the right attention to it. Seems simple, but it can sure be a grind, no?

Incidentally, this blog post was written by my good buddy and colleague Dave Z. We work together in the marketing game, and he's done a great job of keeping our voice alive through Bizpiz. If you're interested in my personal blog, feel free to hop on over to It's a wordpress blog, and I see you have one of your own. Off to check it out!

Cheers for your comments, and I'll see you around and at Nathan's. :)