Very frequently those of us that answer the phones here at SMS and NewBizBuilders will receive phone calls from stockbrokers trying to drum up new business. Essentially the conversation goes like this, with the names changed to protect the innocent:
Us: "Good morning SMS, may I help you?"
Them: (abruptly) "Can I speak to John?"
Us: "May I ask who's calling?"
Them: "Nate Hardbargain. I'm calling to talk about the proposal we're working on. He'll know what it's about."
Us: (knowing full well at this point that the call is oozing of b.s.) "I'm sorry he's not here, can I--"
*click*
To think that someone sits with a list of names and does this all day and actually-- at least in theory-- makes money is absolutely mind-boggling to me. These people defy all manners of phone courtesy and in my mind are not the type of people that I'd want handling my money. Being an aggressive money manager is one thing, but being a pushy son-of-a-gun is another. This isn't to say that all stockbrokers are whipper-snappers like these outlandish telemarketers are, but these callers certainly don't do anything to boost the field's reputation.
So I ask-- Is that really the best marketing tactic these guys can come up with? Why not just barge through the front door, stomp right into a person's office, and demand that s/he buy stocks based on his/her so-called expert recommendations? Of course nobody would do that in person, why would they think it would work on the phone? I really wonder who actually takes these aggressors up on these types of sales pitches...
*click*
Showing posts with label stockbrokers. Show all posts
Showing posts with label stockbrokers. Show all posts
Friday, July 13, 2007
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