Tuesday, July 10, 2007

Small Town Gains New Marketing Image

Recently, my colleague and pop-culture aficionado Scott wrote about the image changes that New Jersey might need to undertake now that the Sopranos have fired their last fictional bullets. Well, on a related note of combining pop-culture productions stories with "destination marketing", a town in Vermont has been dubbed the Simpsons' "official" home, ahead of the premiere of the Simpsons Movie, according to this Forbes article.

The town won it on a whim, having gotten their submission in to the online polling forum at the last minute. But the town couldn't be happier.

So this sleepy little town of just 9,300 has a new claim to fame, allowing it to become a tourist spot and destination of note for Simpsons' fans the world over. This was a well designed campaign by Fox to generate this generous publicity for a small town, and undoubtedly the town, in turn, is thrilled to receive it.

Never a "d'oh" moment in Springfield, Vermont... can your company say the same thing? May be time to make your business a "destination".

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