Joel Makower discusses his take on the re-birth of green marketing, after the first round essentially failed in the early-90s. His arguement states that there was a small surge in green marketing but the products that were being marketed as "green" were busts.
On the other hand, today's green products are better and more reliable, much to the delight of environmentalists the world over. Subsequently, the marketing of these products has taken on a new growth explosion. Companies are promoting green products, and consumers are now buying them and talking about them... a great formula for success.
But this now leaves us with the question of-- "What will Green Marketing 3.0 look like?"
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