Friday, September 28, 2007

Simple Web Site Element Makes for Smart Marketing

Just came across the web site for Neu Dynamics Corporation, an industrial company that does encapsulation and insert molding, and found this helpful list of tips that they produced and decided to share with others.

Though the tips mean little to me, as an outsider of the industry, people who work with molds and dies may find them to be smart and useful. By posting these tips, Neu Dynamics is helping spread valuable information, while also showing they know what they're doing. Well done.

Unfortunately, not a lot of companies offer this kind of helpful information on their web sites, but instead opt to talking strictly about themselves. It can be a challenge to open up your vault of knowledge and share it with the world, but in today's "Information Age," if you don't, somebody else will.

What information can you provide to your prospects and clients? And why haven't you done so already?

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