Thursday, October 18, 2007

Break-Through Car, Old-Fashioned Web Site

Design News featured the Tango commuter vehicle on its front cover of the October 8, 2007 issue. Cool car, from an environmentally-sound and everyday-practical standpoint, though the article barely touches on this new automobile. So to get more info, I scooted over to Commuter Cars' web site to learn more about this quirky and mysterious car and its manufacturer.

Well, the web site is very informative and quite well written. The site reveals many great benefits of the car, such as the ability to park in tiny spaces (see photo), the acceleration of a motorcylce, and safety of a sedan. Sadly however, the design of the site is reminiscent of a circa-1995 style and clearly lacks any kind of brand and ultimately reflects the company's lack of funding available to get a legitimate web site that could really help sell this car.

So this situation poses an interesting question for marketers: can an eye-catching concept car earn a large enough customer base without having the proper web site or marketing materials? Or is an expensive item such as this car ($18,000-$108,000 according to the web site) only sellable with a comparably engaging web site or marketing materials?
This could be a great case study for what actually drives sales...

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