Park Your Ad Here

Thanks to Anita for spotting this article on a new under-the-radar (and tires) marketing vehicle: Parking Stripe Advertising.

The name of the game in advertising is breaking through the clutter. It appears that advertisers have now gone to seemingly the last bastion of unblemished space... the humble parking lot pavement of your local strip mall.

The idea here is to place a cleverly relevant ad on the ground to catch the eyes of passers-by as they walk to the store. I suppose this is the suburban version of Times Sqare... without all the glitz, glamour, and gaudy advertising rates. At about $1 per stripe per day (minimum of 250 stripes in one location, BTW), as is quoted in the aforementioned article link, you can have your own worm-level ad, and not have to compete with any other ad in the vicinity.

'Tis a unique way of diversifying your ad spend... from the ground up.