Monday, December 17, 2007

Jingle Ads, Jingle Ads, Jingle All the Way...

(First, allow me to apologize for today's blog post title. Corny, but relevant.)

Anywho, an interesting post on today talks about the first radio jingle ever, which was a radio ad for Wheaties in 1923. Yep, that's the one that started it all. According to the post, the otherwise dying brand, at the time, was revolutionized because of the popularity of this jingle, thus saving Wheaties from extinction.

Today, ad jingles on radio and TV are prevalent everywhere you turn. Some are quite clever, some are quite terrible, and some just blend into the background. Without a doubt, the challenge of squeezing a well-written, memorable song into a 30-second plug while simultaneously telling the product's whole story is indeed one of the more challenging areas of advertising. But, as the Wheaties song can attest, it can also be one of the most effective if done properly. Even in today's scattered media market.

So eat your Wheaties and get writing...

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