Driving to the office today, I pulled up to a light and saw an ambulance turning thru the intersection in front of me.
Only it wasn't an ambulance, it was a plumber's truck.
I most certainly did a double take when I saw the word "Plumber" on the side of what once must have been an ambulance. It was not a typical plumbing contractor's pickup truck and it immediately caught my attention for the stark juxtaposition that the lettering imposed.
I don't often say this in the world of contractor marketing, but what a genius idea!
Not only does a typical ambulance catch your eye when you're on the road just because of the sheer presence that ambulances have, but seeing the word "plumber" on it really grabs your attention. Now THAT'S a plumber worth talking about!
I.e.: Got a toilet emergency? Call the plumber in the ambulance! He's gotta be the fastest one to the scene, right?
This forges the question: how can you market your brand in a way that's memorable to your customers and target audience?
If your branding needs cardiac resusitation, well, I'll leave the rest of this metaphor up to you...
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