Tuesday, December 4, 2007

"What's-a Matter Colonel Sanders, Chicken?"

Spaceballs has always been one of my favorite movies, and the quote by Lord Dark Helmet (Rick Moranis) that I referenced here in the title has always stuck with me. Classic line. ("Ludicrous speed, go!")

That "chicken" quote came to mind this morning when I came across an interesting blog post on Ad Lab (click the link to learn more). The gist of the post is that KFC has placed a jumbo sized image of Colonel Sanders in the Nevada desert and the image can now be seen on Google Maps and Google Earth. It's outdoor advertising gone supersized.
I suppose this trend will slowly take hold across America and across the world as more and more people go to Google to cruise around the globe to get a bird's eye view of the terrain. More companies will latch on to this novelty exposure, and bored web surfers will be able to play a digital version of "car bingo" (Remember that game? A simple piece of cardboard that helped you keep track of when you saw a license plate from each of the 50 states... quite a far cry from today's drop down monitors and PSP's. I digress.) by spotting 50 different logos in hidden places across the planet. Indeed, we may be heading towards a patchwork quilt of logos, insignias, and other images that can be seen from satellite. Kind of neat, kind of scary.

In the end, it'll certainly bring new meaning to "combing the desert"...

1 comment:

Suzanne Obermire said...

Wow, that is freaky! Brings a whole new meaning to outdoor advertising.
Thanks for sharing!