Thursday, October 9, 2008

Bootstrap Marketing

Let's face it. Times are tough. The financial debacle has definitely trickled down to many businesses, even those that are not in the banking and insurance sectors.

If you are a business owner there are three things you must immediately do for your peace of mind, as well your customers. 1.) The first is to call or write to assure them that you are there for them and will offer any assistance they may need. Be strong. Be upbeat. But most important, don't try to sell anything during this discourse. To try to sell something when you're attempting to show some compassion is business suicide. 2.) You must also beef up your marketing efforts... not so much to spend more but to spend wisely. Press releases are a great example of intelligent marketing. Sending out releases to the local media outlets as well as your industry publications are probably one of the smartest moves one can make. They're cost-effective, easy to write, and provide the best credibility. And credibility is really important now. If I can believe in you today I will definitely believe in you tomorrow. 3.) Network as much as you can... and not only for yourself. You can expand your sales force exponentially if you tell others that you will promote their business if they promote yours. Can you say "network marketing"?

The bottom is near. Many businesses are doing a lot of irrational things lately. Stay the course. If your product or service is worth its salt, buyers will be coming back shortly.

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