Monday, October 27, 2008

Product Tie-In

Our agency is located midway between Philadelphia and Atlantic City. Right now we're in the throws of a potential World Series championship. If you are reading this today, October 27, 2008, there's a really good chance that the Philadelphia Phillies will be the champs come 11pm tonight.

Many brilliant business owners have capitalized on the buzz of the World Series. I am amazed at the creativity, and from a marketers point of view, their business ingenuity. Our local Fox news station has jumped on the bandwagon and at every telecast we see bakers who are selling Phillies' red cupcakes, office workers who are all dressed in red, and cheesesteak stands who have colored the orange/yellow Cheese Whiz to a bright blood red. I also enjoy the politicians who get in on the publicity bonanza... "if we lose we'll send you Philadelphia soft pretzels and if we win you'll send us Cuban sandwiches."

How can your business earn some valuable publicity with sports, holidays, and other cultural events that appeal to the masses? Here's a tip... the more bizarre, the better. Do you know of a unique way to cook a turkey? Does someone at your office look like one of the presidential candidates? Is there a special way you can tie-in your product with the Super Bowl XLIII? It will take place in Tampa, Fl., on February 1, 2009. The official blue and green logo represents the blue waterways and green landscape of the Sunshine state. The tagline is "Believe in Now". I can see many tie-ins already!

Go Phillies!

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