The AP is reporting that a deal has been made for New York City's vital financial institutions to set up a backup data center in the Pocono Mountains of Pennsylvania. The plan is for trading and financial operations to continue in the event of a wide-scale terrorist attack (or weather disaster, I suppose), because a backup system will be in operation to handle trades, etc.
This had me thinking that sometimes small or even large businesses don't think about backing up their important data ahead of time, before disaster strikes. This leaves them vulnerable to significant losses should something go awry.
Perhaps now is a good time to take a look at your backup plans and see if they need retooling. And then get back to marketing. :-)
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