Monday, June 4, 2007

The 2012 Olympics Logo

So design firm Wolff-Olins collected £400k (nearly $800k) for something that looks like it was crapped out of a neon elephant. Unreal.

The international response has been huge, and mostly homogenous; it's depressingly, blindingly awful. How could something like this happen? Surely meetings were taken, experts consulted, and dozens if not hundreds of other designs considered. When teams of marketing professionals and creative individuals deposit this upon our collective retinas, is there anything at all for us to learn?


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