Tuesday, June 19, 2007

Outdoor Advertising: Good, Bad, or Ugly?

Two articles caught my eye this morning:

The first, from BusinessWeek, describes how the government of Sao Paolo, Brazil has decided to eliminate any and all outdoor ads, such as billboards, bus wraps, or the like within its city limits.

The second, from the Wall Street Journal, discusses the government of China removing billboards in its previously highest-profile area for advertising.

On a global scale, these two ad bans are just small drops in the ocean that is advertising. But they bring up an interesting point-- do people want, or at the very least, mind, advertising out in public? And subsequently, do these two occurrences indicate a gradual elimination of public advertising or are they just extreme examples of places where advertising is unloved?

My personal hunch is that if outdoor ads really bothered people all that much, there would be more uproars about them than we currently see. Occasionally we'll hear about a rural township banning billboards because they mar the landscape, but on the whole, people seem pretty used to it all.

But that's just me. What do you think, dear advertising pundits?

(Note: Image from mulfordgallery.com... nice stuff!)

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