Friday, September 26, 2008

Do You Use Autoresponders?

If you're a marketer you must use autoresponders. A quick example is when a business associate goes on vacation and you send them an e-mail only to get an immediate reply that reads, "Sorry, I'm out the office until October 3, 2008. If you need assistance, please call Mary at 123-123-1234."

But the real beauty of autoresponders is you can automate replies for just about any request. "Here's a copy of our catalog," "Find below the Top Ten questions most new customers ask," "Here's our full price list," and "Here's the free report you wanted," are a few examples.

Where do get autoresponders? Most web hosts have an autorespond feature. And here's an eye-opening fact... you can have a different autorespond message for every e-mail account. So if your host allows you 200 e-mail addresses, you can have 200 unique autoresponders. There are also free autoreponders out there - do a search and you'll find the best one for your particular application. You can even buy autorespond software if you're serious about productivity.

So if you're looking to systematize your business (read E-Myth by Michael Gerber) or just want to "get things done" (read Getting Things Done by David Allen) then look into the efficiencies of autoreponders.

1 comment:

Rick said...

You present some interesting ideas for the autoresponder.