Friday, September 5, 2008

What's Up With Sarah Palin's Kids' Names?

What's in a name?



Alaska's Governor Sarah Palin and her husband Todd have five children. Their names... Track, Bristol, Willow, Piper, and Trig.

Here's a good marketing tip - want to be unique, if you want to stand out from the crowd, you have to differentiate yourself. Their kids' names are way out there, but you know what, they make you think twice, listen a little more intently... I can hear it now - "What did you say your name was?"

Google, Yahoo, Kazaa, and Wikipedia know this. What are you doing to shine the spotlight on your product or service? Does your brand speak volumes or does it labor to make it through a simple sentence.

Sometimes a name change can jump-start sales beyond belief.

Spend some time with the words that embrace your business and see if they really make sense... or better yet, if they make an impact.

2 comments:

spinregina said...

I see what you are saying, but I disagree slightly. I wonder if we want to treat children like this; to set them up to be distinct like that? Some children are naturally introverted and may not welcome the introspection (and let's face it, occasional cruelty) that comes with an out there name. For branding purposes, marketing a product, then by all means.

Dave Z. said...

I agree with your point. How do you feel about "Ima Hogg"? She was a great American philanthropist from Texas (1882-1975). If you read her biography you'll understand that her given name was not a cruel joke but rather a gesture of respect for her uncle, Thomas Hogg, and his epic poem, The Fate of Marvin. She did not like her name and signed it so sloppily that many could not even read it!