Thursday, September 25, 2008

David Blaine's Dive of Death is Marketers Worst Nightmare

If you're a marketer you should take notice of magician David Blaine's recent stunt of hanging upside down for 60 hours in New York City this past week.

Once announced, people flocked to Central Park to see the illusionist suspended in mid-air. Back in 2006 I went to see him at Lincoln Center where he remained in a large, globe-filled aquarium for a week. It was kinda cool.

The problem, though, with this latest trick is that Blaine was lowered from his perch for ten minutes every hour to drink, rest, and check vital signs. Bystanders booed, shook their heads in disgust, and walked away disappointed.

Marketers need to learn an important lesson here. If you promise to offer some type of value with your products or services... you better produce. Lie about increased productivity, shortened manufacturing times, or quick delivery and you'll lose credibility real quick. You might damage your reputation so badly that your business may even disappear!

1 comment:

Nabeel said...

It's not magic, it is endurance. I don't like David Blane, I wish there were real magicians in the world today. Watch the movie Illusionist and Prestige