Wednesday, July 16, 2008

Digital Media is a Must

All reports crossing my desk these days indicate that businesses must embrace digital media. Digital media is defined as those marketing tools that utilize the latest in technology such as e-mail, static web banners, pop-up banner ads, search engine optimization, and online video. Read and study about these five technologies as much as you can!

I'll comment on each medium in future blogs but want to stress the following statistics - close to 76% of marketers are using more e-mail, about 61% are using more online video, and 62% are jumping on the search engine optimization bandwagon (these stats are based on today's usage versus three years ago). The bottom-line is, if you're not part of the tech wave you better get going... and fast.

Next time... how an e-mail blast can triple your productivity at the push of a button.

PS. Don't discount print advertising as it still has an important role in generating awareness for your online presence.

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