Monday, July 21, 2008

Two Very Important E-Mail Tips

While e-mail is the most popular way for business-to-business (b-2-b) correspondence these days, there are many ways for you to improve its impact.

I think two of the most vital requirements for most e-mails are the subject line and attachments (don't e-mail me back stating some of these tips can't always be accomplished - I understand it's not always possible).

First - think very carefully about the subject line. Never, ever use the word "hi" or "hello". Because of the early days of spam and spam filters, those two little words are notoriously bad. Try to stay away from ALL CAPS TOO. CAPS ARE LOUD AND ANNOYING. Your best bet is to include the first name of your recipient with the basic premise of your body copy/message. If you are having a special, say it. If you are introducing a new product, announce it. Don't beat around the bush. Remain focused and stick with the facts.

Second - If you have the option, do not include attachments. The big ISP companies and corporate e-mail filtering programs can and will block your message from ever being seen. If you need to send an attachment, send a "heads up" e-mail to your recipient. Let them know it's coming. They'll appreciate it and their IT guys will have less virus checking work to do.

So there you have it, two e-mail tips that will make you more productive and will increase your odds of your e-mail ever making it into the hands (or should I say "into the eyes") of the person you're trying to reach.

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